Cookie Policy
What this site stores in your browser
Updated November 9, 2026
Cookies are small files a site saves in your browser. Local storage and session storage do a similar job, except nothing in them is sent back to the site. This page lists every one powerlawperformance.com uses, why, and for how long. It’s part of the Privacy Policy.
Your choice
- Outside the United States, the site asks first. Nothing optional is stored until you choose Accept, or turn an item on in Consent Preferences.
- In the United States, a short notice says what the site stores. Once you scroll, click or type on the page, the optional items turn on, and you can turn them off any time.
- If your browser sends a Global Privacy Control signal, analytics stays off unless you turn it on.
- Your choice is saved in the browser you made it in, so another device or a private window asks again. Turning tool memory off deletes what the tools saved.
Strictly necessary
Always on. The site can’t remember your choice or keep bots off its forms without them.
| Name | Type | Kept for | What it does |
|---|---|---|---|
plp_consent | Cookie | 6 months | Remembers your cookie choice, so the banner doesn’t ask on every page. |
plp_region | Session storage | Until you close the tab | Remembers which notice applies to the country your connection comes from, so it’s checked once a visit. |
plp_notrack | Local storage | Until cleared | Set only when a page is opened with ?notrack=1. Keeps that browser out of the site’s analytics. |
Cloudflare Turnstile | Browser signals | Not kept by the site | Tells people from bots on the sign-up forms. |
Tool memory
Your choice. The tools under Resources save what you type on your device, so it’s there when you come back. None of it is sent to the site. Without your yes, the tools still work and forget everything when you leave.
| Name | Type | Kept for | What it does |
|---|---|---|---|
plp_tool_email | Local storage | Until cleared or turned off | Remembers that you subscribed through a tool, so its downloads don’t ask again. It stores a yes, not your address. |
plp_cap_inputs | Local storage | Until cleared or turned off | The numbers you typed into the Capacity Planner. |
plp_comp_inputs_v3 | Local storage | Until cleared or turned off | The plans and reps you set up in the Comp Plan Simulator. |
plp_utm_list | Local storage | Until cleared or turned off | The links you saved in the URL & UTM Builder. |
Analytics
Your choice. PostHog counts visits and shows how pages get used. It runs cookieless, so it stores nothing in your browser, and it still waits for your choice.
| Name | Type | Kept for | What it does |
|---|---|---|---|
PostHog (cookieless) | Nothing stored in your browser | Nothing kept on your device | Counts visits and which pages, links and buttons get used. It tells visits apart with a code made on its own servers from your IP address and browser details, changed every day, and doesn’t keep the IP address. |
Nothing stored, but worth knowing
- Cloudflare Web Analytics counts page views with no cookies and no browser storage, and doesn’t identify you.
- Google Fonts serves the site’s typefaces and sets no cookies. Google receives your connection’s address when they load.
- The newsletter emails carry a small image and links from MailerLite that record opens and clicks. Turning images off in your email app stops the open count.
- No advertising or social media cookies are used on this site.
Your browser’s own settings
Every browser can block or delete cookies and site data in its settings. Deleting this site’s data also deletes your choice, so the banner asks again on your next visit.
Questions
Email [email protected], or write to Broad Eye Solutions LLC, PO Box 3243, Wakefield, MA 01880, United States.